frustration to frictionless
Hertz Car Rental is selling off its used fleet through its Rent2Buy program
During a UX workshop, framing UX stories provides a natural way to summarize user research. By altering scenarios to enhance the experience, we can simplify the process. This involves crafting wild business ideas into multi-layered wireframe designs that integrate various scenarios. Storyboards and personas further help us fine-tune the sequence of actions. Finally, prototyping the select-to-purchase experience across multiple form factors builds confidence among stakeholders, developers, and marketing teams.
example UX story: {Customers} have full use of the vehicle for up to three days and if he/she chooses to purchase the vehicle, they simply keep the car and pay the listed price without any haggling and the rental fee is waived. If the customer decides not to purchase the car, the vehicle is returned to the renting location and the transaction is treated as a standard rental with a $XX per day rental fee.
project into a success story.